Corporate video is a collective term that comprises all the differing video productions utilized in most medium-size to large-size organizations and corporations. Corporate video should share common goals: to effectively deliver information, influence decisions by individuals or groups, meet the production schedule and stay within the budget. Speaking of decisions, this process is decision intensive.
Following are secrets of successful Corporate Movie Making :
1. Capture and maintain the attention of the audience.
2. Use real people to tell the story.
3. Get an approved script before you shoot anything.
4. Ask for a time code window dub of the raw footage so you can pick the shots and the sound bites.
5. Plan for future revisions.
6. In order to get through the initial approval stage; edit only the first minute with all on-camera segments, special effects, music and voice tracks.
A video production is differ from web designing and it can only communicate a few messages so it must be intended to present a multitude of ideas and concepts. Focus on three key points. Develop a clear set of objectives and how the program will address and achieve those objectives. You may find that the program can only effectively deliver a single primary message. Keep the program laconic and only long enough to deliver the message.
Objectives of video should be realistic and achievable. An objective should not be stated as to improve overall morale of hourly workers. Further, the production phases requires a knowledgeable, experienced producer to maintain control and continuity.
Seemingly, video is everywhere: in stores, on gas pumps, on grocery carts, the backs of airplane seats, in the mini-van and even mounted on the fronts of Segways. It is the same consistent message every time.
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